8 bottles = 1 NIKE soccer shirt
Squidbone created the concept visuals for Nike’s recycled soccer shirt press-kit commissioned by Oy communications.
‘Nike has unveiled its 2010 World Cup uniforms made from discarded plastic bottles, harvested from landfills in Japan and Taiwan, that were melted down into yarn and then spun into fabric. This will be the first time that all of Nike’s national teams, including Brazil, Portugal, and the Netherlands, will be wearing jerseys made from recycled polyester, which the sports-apparel giant is hailing as the most environmentally friendly and technologically advanced kits in football history. With the recycled jerseys, Nike has diverted nearly 13 million plastic bottles from the landfill. Each shirt comprises up to eight recycled plastic bottles, a move that reduces energy consumption by up to 30 percent compared with manufacturing virgin polyester.’